Are you interested in building a collection of museum quality art? Or are you just interested in learning more about art, but do not want to paint yourself? Then this course is designed specifically for you.

If you are a collector, you will learn...

• How to assess the "embedded knowledge" in a work of art - the only objective and most reliable measure of its long-term value.
• How fads and fashions inflate the short term price of artwork, so that you can mistakenly pay over its long term market value.
• The four stages of art collecting: appreciation of the illusion, concept, far music, and near music in a painting

Best of all...

• It doesn't matter whether you've never had any art training before in your life... or if you think you have no artistic ability (the courses will give you all the basic information you need).
• You gain a whole new appreciation of your own personal art collection and will gain a brand new level of enjoyment from your visits to art museums and shows
• You'll end up knowing a lot more than the person trying to sell you the art.

Did you know?

• Most art magazines write articles on artists who pay money to advertize in their magazines.
• If you want an independent evaluation of an artist's work, don't ask an art critic or a gallery owner ..., ask another artist.
• The best way to evaluate the quality of a piece of art is to rely on your own judgement (and the better educated you are, the better that judgement will be).

How is the course structured?

The course is structured into a series of volumes. Each volume contains 6 course units, each covering an important topic. Each time you visit a gallery or a museum, take just one course unit with you. It will show you what to look for and make your visit to the gallery of museum much more enjoyable. Best of all you'll come back from your visit with a much more educated eye.

The first volume in this series of art courses is available now. Volume Two will be published later this year.
Volume One of the Art Appreciation Course contains the following 6 course units:

Unit: Descriptive Brushwork

• How artists improve the three-dimensional quality of their paintings using directional brushstrokes
• How they create and simulate texture
• How they convey the impression of movement
• How and why brushwork establishes the emotional mood of a painting
• How they use brushwork to communicate perspective in painting

Unit: Color Overview

• The three key characteristics of color that are critical to understanding color harmony: hue, value, and saturation
• The concept of a color wheel
• The five major types of color wheel and when they are used
• What are complements and why they are critically important for creating interest in a painting
• The Triadic color wheel

Unit: Simple Color Harmonies

• What color harmony means
• Primary harmony
• Secondary harmony
• Tertiary harmony
• Tetrads

Unit: Grays

• How artists use a low saturation field to make the color interest more vibrant
• Godlove’s principle: which combinations of tints and shades look best together
• How artists use complementary contrast to further focus their color interest

Unit: Focal Points

• The difference between staccato focal points and focal areas
• How artists increase the interest of a painting by adding a secondary focal area
• How they use directing lines to enhance their focal areas
• How they use isolation to draw attention to a part of their painting
• The role space division plays in creating natural and logical positions for focal points and focal areas
• How they use contrast of temperature for creating focal areas

Unit: Eye Movement

• How artists use color to keep the viewer's eye moving around the painting
• How they prevent the viewer's eye leaving the painting or getting trapped in one spot
• How they link lights to enhance the eye movement paths
• How they use guiding lights and darks to help keep the viewer's eye moving
• How they use the density of space division to create eye movement

Buy all six Art Appreciation courses at once and save $45 off the list price. Full price for all six courses would be $120.00, you pay only $74.95.